"Is your online marketing really successful?"

Learn the secrets of website performance measurement from leading expert Jim Sterne

60 minute web conference broadcast on Tuesday, 27 April 2004
at 11.00 New York / 16.00 London.
Includes a 15 minute live Q&A session

You've tried Internet marketing – now it's time to face facts. But which facts to face? You've counted clickthroughs, pageviews and revenues. But you need to know more. This web conference delves into the business side of Web metrics and helps you determine what you should measure....and how.

You will learn how:

Web analytics can be surprisingly valuable
To measure the impact of your online advertising
To gauge the effect of Web site navigational changes
To determine the value of online customer service
To appraise the value of altering your marketing message

You should attend if you:

Wish to determine the value of your Web efforts
Need to measure the results of your Web decisions
Demand clear indicators of progress
Have a vested interest in matching your Internet activities to your business goals

Profile of Jim Sterne

For the past decade, Jim Sterne has devoted his attention to the Internet as a marketing medium. He enjoys high regard as author, consultant and public speaker. He produced the world’s first Marketing on the Internet seminar series and is a frequent speaker at internet industry conferences worldwide. He has also lectured at the University of California, Stanford University and MIT. He is often asked to deliver keynote speeches at private conferences and to run corporate workshops on creating successful commercial websites. He has published five books on internet marketing – the latest, Web Metrics, Proven methods for measuring website success was published in 2002.

Download the programme materials
Shortly after Jim's presentation you will be able to download the following:

Audio recording of the 45 minute presentation
Audio recording of the 15 minute Q&A session
PDF file of the presentation charts

Details of the download location will be provided with your booking confirmation

Pricing
GBPŁ35.00 to include:

Toll free telephone access to the web conference from UK / USA. A toll free number will be provided
Downloads of programme materials as above
Appropriate taxes

Please note:
Your registration covers attendance by both you and your colleagues. Just use your telephone's speaker function and let the whole team take part!

Web conference benefits and FAQs

To register for the Web Conference please complete this form,
then click 'Buy the Jim Sterne Web Conference'

*Number of Tickets:**
*Name:**
*Address:**
*EMail:**
*Company Name:**
*Job Title:**
*Where did you find out about this event?:**

Do you agree to further contact on this topic following the web conference?
Yes No

If you have decided not to buy the web conference, please tell us why.
Just click on one of these choices and then hit 'Send':
Price Topic not right Date / Time not right Any Other Reasons

Refund policy
If, for whatever reason, the conference is either cancelled or not completed satisfactorily you may choose to attend at a later date or receive a full refund.

Payments will be accepted in: GBP / USD / Euros

This web conference is managed by:
Comark Communications, Suite 19, Viewpoint, Basingstoke, Hants, RG21 4RG
Tel: 00 44 (0)1256 799959 / Web: www.comark.co.uk